Saturday, November 27, 2010

02-11-2010 东方日报Oriental Daily News《行销文化vs文化行销Promotion Culture and Cultural Promotion》

当企业与艺术遇上感动行销《行销文化vs文化行销》
When Enterprise and Art Meet Promotion
Promotion Culture and Cultural Promotion
~刊登于11月2日《东方日报》

余仁生董事经理骆荣富与共享空间专业舞团创办人马金泉,一位精通“行销文化”,另一位深研“文化行销”多年,两位原本各在商业与演艺界两端的翘楚,今年不只因“文化”与“行销”而相识相惜,且冲击出不少创意火花。
The Managing Director of Eu Yan Sang, Mr Lok Eng Hock and the founder of Dua Space Dance Theatre, Mr Anthony Meh Kim Chuan, who know “Promotion Culture” and “Cultural Promotion” respectively, are the pioneers in the extremely different career industries. This year, they meet up and have ignited sparks of creativity because of “Culture” and “Promotion”!

文化行销与行销文化,与商业和演艺的“成功”有着怎么样的关系?骆荣富和马金泉以精湛的看法来和大家分享。
Promotion culture and cultural promotion, and the relationship between the success of business and performing arts? Mr Lok Eng Hock and Mr Anthony Meh share their thought on this topic.


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